How Black PR Works on the Internet

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All activities within this technology are aimed at knocking the ground out from under the competitor's feet and then successfully taking his place. To do this, unscrupulous competitors spread rumors about people and companies they don't like of such a nature that are very difficult to verify, and also leave negative reviews that do not correspond to reality and artificially lower the rating.

The Rebus company conducted research, which revealed that about 36% of users perceive information on the Internet as the ultimate truth. At the same time, more than 30% of companies use bahamas mobile phone numbers database black PR technologies to eliminate their direct and indirect competitors.

Black PR on the Internet

Source: shutterstock.com

According to statistics, its effectiveness in the Internet space is several times higher than in the offline environment. The explanation for this is quite simple - the number of users on the network is hundreds of thousands, while the press and television are read and watched by much fewer people. Therefore, if only 5% of users believe in the published false information, the company against which the bullying is declared will lose a significant part of its profits. Large organizations will experience such an incident less painfully than representatives of small and medium-sized businesses, which may cease to exist as a result.

Despite the fact that black PR is considered an immoral way to eliminate competitors, many entrepreneurs willingly resort to its services. The main reason is that most users are happy to "swallow" sensational news. The audience is more interested in scandalous news than a simple list of achievements. Shock content always collects many times more views than ordinary events.


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Popular methods of black PR
"Make a mountain out of a molehill"

Exaggeration is one of the most popular and effective tactics for misleading a large mass of people. At the same time, distortion of real facts is used to spoil the impeccable reputation of the opponent, be it a person or an organization. As a target for attack, one of the features of the brand, company or product produced by it is chosen, which is most suitable for distorting reality and increasing the negative effect.

Not always criticizing a competitor can bring the desired result. Sometimes you have to go the opposite way, that is, praise the competitor in such a way that the target audience will form a negative attitude towards him.

Most often, representatives of black PR use in their work compromising materials on a famous person or company. The basis of such information is, as a rule, rumors, which are subsequently inflated to sensational news. As an example, we can cite the story of Bill Clinton and Monica Lewinsky. After such a scandal, the US President had to leave the political life of society.

Disinformation

Another way to have a serious negative impact on the reputation of an organization. News is presented in a deliberately distorted form to enhance the negative effect. After users read the information, they can independently make up the story and embellish it. And then a chain reaction occurs, which is very difficult to stop.

Associated with negativity

Every society has certain markers. This is what black PR representatives play on in order to add a negative perception of an object or a certain situation. For example, even the most harmless fact can be presented in such a way that the audience will perceive it with hostility.