CRM system: what it is and what are its advantages

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Organization of information, increased productivity and simplified management are some of the benefits that a CRM system can bring to your sales team.

A CRM system is a software for managing a company's sales. The tool contains data on customers, leads and potential customers waiting for you, along with information on the performance of the sales team. Based on this information, the CRM system generates reports that are useful for decision-making, making the sales area more data-oriented.

How is your sales operation?

If you are having trouble converting your prospects into customers after ecuador whatsapp resource running marketing campaigns, don’t worry! Your company is not alone . Making progress in attraction strategies, but having bottlenecks that prevent the most important conversion for the health of the business – the sale – is a difficulty pointed out by Latin American companies , as we can see in the research “ Digital Marketing and Sales Maturity in Colombia and Mexico ”, carried out in 2020 by RD Station in alliance with Endeavor Mexico.

More sales and marketing is a common desire among companies, but the problem is not specifically in sales. The key word to talk about this problem is management: task management, pipeline management, opportunity management, people management and data management.

In this context, using a sales tool – also called CRM – can help (a lot!) to solve each of these points. If you are part of this statistic that has not yet achieved good sales traction, continue reading the article. In it, you will discover what CRM software is, what its advantages are and how to select one for your business. Happy reading!