But, for those who might have missed that lesson
Posted: Sun Dec 22, 2024 9:07 am
Which would be, umm, all of us, since no formal education in SEO exists), a handy refresher might be in order. Many SEOs struggle to answer questions like: How many keywords can I target on a page? Should I try to target all of my most important terms on my homepage (since it gets the most link juice)? When I should try to target similar phrases together vs. splitting them up? This post is meant to help with precisely those issues.
At the end of the keyword research phase you've established which terms and phrases are worthwhile. Now you'll need to determine which keywords to target where, and how. This four-step pro australia business email lists cess should make that easy (and apparently, checklists are awesome). Step 1: Assemble Your Keyword by Broad Association I'm using comic books both because they're fun, and because a recently retired-from-Google friend opened his own comic shop in West Seattle, so I've got superheroes in tights on the brain.
In the example above, I've sorted several high demand keywords into groupings that relate to their core subject - in this case, by superhero. You can do this with products, articles, blog post categories or any type of content. Step 2: Determine Intent and Segment Next, I need to segment the keywords in each group by the intent of a potential visitor. This is absolutely critical, because even if two keyword terms/phrases are very similar, putting them together can be disatrous if the goals of the searcher are different.
At the end of the keyword research phase you've established which terms and phrases are worthwhile. Now you'll need to determine which keywords to target where, and how. This four-step pro australia business email lists cess should make that easy (and apparently, checklists are awesome). Step 1: Assemble Your Keyword by Broad Association I'm using comic books both because they're fun, and because a recently retired-from-Google friend opened his own comic shop in West Seattle, so I've got superheroes in tights on the brain.
In the example above, I've sorted several high demand keywords into groupings that relate to their core subject - in this case, by superhero. You can do this with products, articles, blog post categories or any type of content. Step 2: Determine Intent and Segment Next, I need to segment the keywords in each group by the intent of a potential visitor. This is absolutely critical, because even if two keyword terms/phrases are very similar, putting them together can be disatrous if the goals of the searcher are different.