Respect LinkedIn outreach boundaries

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If you automate, you run the risk of falling into the LinkedIn trap, which, as a good guarantor of user experience on its platform, does not want its users to receive spam.

To prevent this, LinkedIn has set very specific rules regarding the number of connection requests and the number of outreach messages.


To simplify things, remember these weekly limits:

Connection request : 100 – 150 per week.
Profile visits : 80 per week.
LinkedIn messages : 120 per week .
If you exceed these limits, you risk various penalties, ranging from a simple partners email lists warning to the complete deletion of your LinkedIn account.

Expert advice
But don't panic if you use The Growth Machine!

You can set your weekly limits directly in your profile. You'll find our recommended limits, which respect the limits used by LinkedIn.

You can find this information in our article about LinkedIn limits with LGM.

Step 8 – Measure your performance with LinkedIn KPIs

Once you have validated all the previous steps and your prospecting campaign is up and running, it is time to measure the first effects.

Measuring performance has several benefits, but if I had to pick just one, consider this one: it’s the best way to test, learn, and iterate on your campaign.


Because yes, even if you are very self-confident, you may have overlooked some small details. Errors in segmentation, writing… and the LinkedIn KPIs of your prospecting campaigns reveal precisely those errors.

Expert advice

If you use The Growth Machine, you will have access to all your detailed KPIs for each stage of your prospecting campaign.

A very useful way to highlight LinkedIn posts that have been less successful, for example.

Find out how it works here!