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What Is Database Marketing? Database Marketing Uses Technology To Extract And Filter All Information Relating To Data Of A Company's Customers. Thus, The Objective Of This Strategy Is To Collect Precious Data In Order To Offer Information Capable Of Making Marketing Strategies More Efficient. This Is Possible With The Use Of Concepts Already Known From Big Data, Allowing Database Marketing To Be Used By Companies To Optimize Your Investments, Ensuring A Better Return On Marketing Investments.

In This Scenario, The Greater The Knowledge About The Public, The south africa email list Better The Chances Of Finding Approach A Company's Potential Customers. This Is Why Large Corporations Already Use Database Marketing To Create Their Campaigns, As They Know That Guesswork Can Be Very Costly. All Actions Taken In Company Marketing Must Be Analyzed, Based On The Data Collected And What They Reveal.

. They Are The Ones That Show If There Is Something Wrong With Your Lead Base When Checking Email Marketing Indicators, For Example. Data Is Also Capable Of Indicating What Opportunities Are Available, How Soon They Can Be Realized And What Actions Should Be Taken. Therefore, Data Is A Strong Ally To Support Marketing Actions And Contribute To The Company's Development.