Behavioural Economics and Behavioural Marketing
Posted: Thu Jan 23, 2025 9:15 am
This is a separate type. It consists of studying how various factors influence people's economic behavior, as well as their decisions to purchase something. There are three main principles of behavioral marketing:
A person's behavior does not always correctly and accurately reflect his beliefs. Irrational actions are typical for a large number of people.
An individual's behavior often becomes indonesia mobile phone numbers database stronger than his beliefs. There are cases when people change their credo according to their actions.
Human behavior is directly dependent on the context in each specific situation. In other words, behavior will depend on what is happening around and on the emotional state of the person. When strong emotions are evoked, behavior may change.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Neuromarketing methods for use in an online store
Focus on the right content
The correct focus of attention is important not only on the site, but also on the advertising layout. It is necessary to analyze how long user sessions last, as well as what route visitors to the online store take. It is important to identify the key places where a person focuses their attention for the maximum and minimum amount of time.
These zones can be identified using heat maps. This tool indicates the areas where mass user activity is concentrated. The color spectrum is used for this, so the warmer the tone, the more interest is shown in this place.
In such areas, users do not just mechanically read and move on, but stop and process the data received. And this means that the design and content here must be treated very responsibly. If you provide these places with effective triggers, then with a high degree of probability it can be assumed that there will be a significant increase in the percentage of conversion.
Visualizing the benefits
Any purchase should be viewed from the perspective of personal benefit. Each person should approach the purchase with the question "will this product solve the problem and improve my life?" Accordingly, benefits should be conveyed through:
capacious and meaningful phrases;
bright visual stimuli;
tenacious images;
metaphors;
contrast between the background “before” and “after”;
clear presentation of results;
unpleasant consequences that may occur if the customer does not make a purchase.
A person's behavior does not always correctly and accurately reflect his beliefs. Irrational actions are typical for a large number of people.
An individual's behavior often becomes indonesia mobile phone numbers database stronger than his beliefs. There are cases when people change their credo according to their actions.
Human behavior is directly dependent on the context in each specific situation. In other words, behavior will depend on what is happening around and on the emotional state of the person. When strong emotions are evoked, behavior may change.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Neuromarketing methods for use in an online store
Focus on the right content
The correct focus of attention is important not only on the site, but also on the advertising layout. It is necessary to analyze how long user sessions last, as well as what route visitors to the online store take. It is important to identify the key places where a person focuses their attention for the maximum and minimum amount of time.
These zones can be identified using heat maps. This tool indicates the areas where mass user activity is concentrated. The color spectrum is used for this, so the warmer the tone, the more interest is shown in this place.
In such areas, users do not just mechanically read and move on, but stop and process the data received. And this means that the design and content here must be treated very responsibly. If you provide these places with effective triggers, then with a high degree of probability it can be assumed that there will be a significant increase in the percentage of conversion.
Visualizing the benefits
Any purchase should be viewed from the perspective of personal benefit. Each person should approach the purchase with the question "will this product solve the problem and improve my life?" Accordingly, benefits should be conveyed through:
capacious and meaningful phrases;
bright visual stimuli;
tenacious images;
metaphors;
contrast between the background “before” and “after”;
clear presentation of results;
unpleasant consequences that may occur if the customer does not make a purchase.