Be where your customers are. Behind that 35% more web traffic and 55% more social media use are new users who spend more time online (or in other words, new consumers).
Global reach. How many people can you reach with an offline newspaper ad? And how many potential customers can you speak to at a trade fair? The number will always be limited by geographic hr directors email list space and time. An online presence guarantees a much greater reach, and most importantly, through pull strategies, where if you play your cards right and create the right content, it will be the truly interested customer who will approach your brand and not the other way around.
Lower costs. Implementing an online marketing and communication strategy is much less expensive than any offline strategy, and most importantly, it has a much higher return on investment.
Automated processes. It's not just about saving money, but also time. The right digital tools - always combined with a good professional - mean the possibility of implementing actions and reorienting them, adapting them to the results and circumstances quickly and easily.
Reasons to digitalize your marketing and communication strategy
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