Get to know your potential Chinese consumers: 5 facts that companies should know
Posted: Thu Jan 23, 2025 9:23 am
China’s burgeoning consumer class has enormous purchasing power and is increasingly driving the growth of the world’s second-largest economy. Chances are, you already know that the Chinese consumer mexico phone number list is the largest in the world. But how much do you really know about these sophisticated, brand-conscious Chinese consumers?
Here we gather some data about their target consumers in China.
Contents [ hide ]
1 Chinese digital consumers are almost entirely mobile
2 The pandemic has changed consumer habits and created new groups of digital consumers
3 When it comes to online shopping, Chinese customers love innovation
3.1 Live streaming
3.2 Group purchasing options
3.3 QR Codes
4 Chinese consumers' purchasing preferences change rapidly with popular trends
4.1 Greater diversity of clothing styles
4.2 Personal hygiene matters
4.3 Fitness and diets
5 Chinese digital customers love shopping events
6 Do you want to know more about Chinese consumers?
Chinese digital consumers are almost entirely mobile
Unlike Western consumers, Chinese people rely primarily on mobile phones for shopping and paying. Of course, mobile phone use doesn't end there. From shopping to buying insurance, these technological tools are at the heart of every Chinese person's daily life.
With such a high percentage of people using mobile devices to access the internet, it’s no wonder that China has become a global leader in e-commerce. That’s why it’s essential for brands to maintain a strong mobile presence to remain competitive.
China continues to lead the way in app development and spending, so companies that fail to pay significant attention to their mobile offerings will miss out on major opportunities with these key demographics.
The pandemic has changed consumer habits and created new groups of digital consumers
The endless lockdowns and new Covid 19 obligations have forever changed the Chinese people. All recent studies show that Chinese people care about their health more than ever. They also show a greater interest in sports and outdoor activities. Covid 19 has also created new consumer groups and new habits.
With the Chinese government's strict Covid 19 regulations, the digital health code obligation is added to the daily life of the entire population in China. From newborn to 100 years old, if you want to survive in mainland China, you have to access the health code via mobile phone. This regulation has had a particularly great impact on the Chinese elderly and created a new potential group of digital consumers. The older generations, forced to use their mobile phones on a daily basis, ended up browsing through them more frequently.
Here we gather some data about their target consumers in China.
Contents [ hide ]
1 Chinese digital consumers are almost entirely mobile
2 The pandemic has changed consumer habits and created new groups of digital consumers
3 When it comes to online shopping, Chinese customers love innovation
3.1 Live streaming
3.2 Group purchasing options
3.3 QR Codes
4 Chinese consumers' purchasing preferences change rapidly with popular trends
4.1 Greater diversity of clothing styles
4.2 Personal hygiene matters
4.3 Fitness and diets
5 Chinese digital customers love shopping events
6 Do you want to know more about Chinese consumers?
Chinese digital consumers are almost entirely mobile
Unlike Western consumers, Chinese people rely primarily on mobile phones for shopping and paying. Of course, mobile phone use doesn't end there. From shopping to buying insurance, these technological tools are at the heart of every Chinese person's daily life.
With such a high percentage of people using mobile devices to access the internet, it’s no wonder that China has become a global leader in e-commerce. That’s why it’s essential for brands to maintain a strong mobile presence to remain competitive.
China continues to lead the way in app development and spending, so companies that fail to pay significant attention to their mobile offerings will miss out on major opportunities with these key demographics.
The pandemic has changed consumer habits and created new groups of digital consumers
The endless lockdowns and new Covid 19 obligations have forever changed the Chinese people. All recent studies show that Chinese people care about their health more than ever. They also show a greater interest in sports and outdoor activities. Covid 19 has also created new consumer groups and new habits.
With the Chinese government's strict Covid 19 regulations, the digital health code obligation is added to the daily life of the entire population in China. From newborn to 100 years old, if you want to survive in mainland China, you have to access the health code via mobile phone. This regulation has had a particularly great impact on the Chinese elderly and created a new potential group of digital consumers. The older generations, forced to use their mobile phones on a daily basis, ended up browsing through them more frequently.