Guide to exporting wine to China
Posted: Thu Jan 23, 2025 9:28 am
The Chinese wine (and alcohol) market can be described in two words: vast and dynamic. Thinking about it, any seller would be a little afraid to enter mainland China, however, this challenging market can be new zealand phone number list profitable… Isn’t that a good reason to read this guide to exporting wine to China?
Contents [ hide ]
1 The evolution of the imported wine market
1.1 Imported wines and wine exports during the pandemic
2 What are the Chinese tastes in imported wine?
2.1 The rise of sparkling wine in China
2.2 Are Australian wine exports winning favour with the Chinese people?
2.3 French wine: the most famous in the Chinese market
2.4 The Chinese market witnesses the rapid growth of Chilean wine
2.5 The price of Italian wine has doubled in 5 years
2.6 Spain is planning the path to success with enormous potential
2.7 Together we conquer China
2.7.1 These are the 10 countries that exported the most wine to China in 2019 (in terms of value):
3 How to export wine to China?
3.1 Who are the traditional wine importers and distributors in China?
3.1.1 Oil and Foodstuffs Corporation (COFCO)
3.1.2 ASC Fine Wines:
3.1.3 East Meets West (EMW) Fine Wines:
3.1.4 China Towers:
3.1.5 Globus Wine Company:
3.1.6 Summer Gates:
4 Where can you find your partner in China to export wine?
4.1 Exporting wine to China: these are some of the most famous wine fairs
5 How to build your digital reputation?
6 What are the main digital platforms that wine exporters in China should know about?
6.1 SEO/SEM and a website will help you export wine to China
6.2 Chinese social networks
6.2.1 Convince grape wine lovers that you are worth it on Q&A websites and Forums
6.3 Selling wine on Chinese e-commerce platforms
7 Do you want to start selling wine in China?
The evolution of the imported wine market
The history of the imported wine market in China began in the early 1980s, when foreign companies were allowed to sell their products in the country for the first time. Grape wine is not an endemic product of Chinese culture, but it has made its way into the homes of the Chinese middle class.
The Chinese wine industry is based mainly on rice wine, but this does not mean that the grape version is not appreciated by the Chinese; on the contrary, grapes are considered the main ingredient of special wines, those intended for rich people.
Demand for wine has increased rapidly since 1990, when Chinese people began to show interest in imported products. During the 1990s, demand grew so rapidly that the quality of products declined dramatically because there was not enough supply to meet the demand.
Abrau Estate, a seller of Russian wines by GMA. The company, after investing in improving its digital reputation and brand awareness, is on its way to starting selling online.
Finally, when the PRC entered the World Trade Organization in 2001, many new foreign players began importing their products there, and this development, together with the increase in demand from the middle class, caused wine imports to grow even more rapidly.
Today, the country has one of the highest wine consumption growth rates in the world, which is mainly related to imported grape wines rather than rice wines. By the way, if you are wondering if China produces wine, the answer is yes.
Imported wines and wine exports during the pandemic
The wine sector is one of the hardest hit. In fact, while many categories have incredibly restarted their rise since April, the imported wine market has seen no light at all during the first half of 2020.
Contents [ hide ]
1 The evolution of the imported wine market
1.1 Imported wines and wine exports during the pandemic
2 What are the Chinese tastes in imported wine?
2.1 The rise of sparkling wine in China
2.2 Are Australian wine exports winning favour with the Chinese people?
2.3 French wine: the most famous in the Chinese market
2.4 The Chinese market witnesses the rapid growth of Chilean wine
2.5 The price of Italian wine has doubled in 5 years
2.6 Spain is planning the path to success with enormous potential
2.7 Together we conquer China
2.7.1 These are the 10 countries that exported the most wine to China in 2019 (in terms of value):
3 How to export wine to China?
3.1 Who are the traditional wine importers and distributors in China?
3.1.1 Oil and Foodstuffs Corporation (COFCO)
3.1.2 ASC Fine Wines:
3.1.3 East Meets West (EMW) Fine Wines:
3.1.4 China Towers:
3.1.5 Globus Wine Company:
3.1.6 Summer Gates:
4 Where can you find your partner in China to export wine?
4.1 Exporting wine to China: these are some of the most famous wine fairs
5 How to build your digital reputation?
6 What are the main digital platforms that wine exporters in China should know about?
6.1 SEO/SEM and a website will help you export wine to China
6.2 Chinese social networks
6.2.1 Convince grape wine lovers that you are worth it on Q&A websites and Forums
6.3 Selling wine on Chinese e-commerce platforms
7 Do you want to start selling wine in China?
The evolution of the imported wine market
The history of the imported wine market in China began in the early 1980s, when foreign companies were allowed to sell their products in the country for the first time. Grape wine is not an endemic product of Chinese culture, but it has made its way into the homes of the Chinese middle class.
The Chinese wine industry is based mainly on rice wine, but this does not mean that the grape version is not appreciated by the Chinese; on the contrary, grapes are considered the main ingredient of special wines, those intended for rich people.
Demand for wine has increased rapidly since 1990, when Chinese people began to show interest in imported products. During the 1990s, demand grew so rapidly that the quality of products declined dramatically because there was not enough supply to meet the demand.
Abrau Estate, a seller of Russian wines by GMA. The company, after investing in improving its digital reputation and brand awareness, is on its way to starting selling online.
Finally, when the PRC entered the World Trade Organization in 2001, many new foreign players began importing their products there, and this development, together with the increase in demand from the middle class, caused wine imports to grow even more rapidly.
Today, the country has one of the highest wine consumption growth rates in the world, which is mainly related to imported grape wines rather than rice wines. By the way, if you are wondering if China produces wine, the answer is yes.
Imported wines and wine exports during the pandemic
The wine sector is one of the hardest hit. In fact, while many categories have incredibly restarted their rise since April, the imported wine market has seen no light at all during the first half of 2020.