75% of videos published in 2018

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You also shouldn't invest time in a video if you're not going to put resources into boosting its reach. Often, promoting them on online platforms like LinkedIn will bring you closer to your target audience and you can gain momentum to convert leads.

Industrial marketing doesn't mean your content or video should be boring . Give it your own branding touch and personalize the video , just like the rest of your own content, to generate uk email list more engagement . Just like your blog, the video should cover key points of your strategy and essential information that you want to highlight to generate more leads.

Last but not least, you should include or make clear a call to action. Ask yourself where you want to direct the user after watching the video . As an example, take a look at this tweet from LinkedIn:



Now that you have a better idea of ​​how to develop your video strategy, you should not forget the initial objective: to offer real value for your business. Remember that video increases brand and content memorability .

For example, the World Economic Forum uses short content that works very well due to the combination of video and short headlines superimposed on it:

What type of video should I start with?
In this blog, we already discussed the different types of videos you can use for your industrial marketing strategy .

Live action or animation? It depends on what you want to communicate. If you want to cover an event or show interviews with industry leaders, it will be better to create a live action video in a relaxed setting (it is better to stay away from classic interview formats). If, on the other hand, you prefer to make a product demo or an explanation of your product's services or processes, the most effective way is to make an animation that focuses on the essential aspects.