Determine product-market fit:

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The notions of MVP and product-market fit are closely linked .

The MVP serves as a tool to evaluate the market fit of your product, emphasizing the importance of having a clear vision of your final product.

And why would you want to test your product/market fit? Well, to determine if it actually exists.

If not, you have two options: pivot to something else or conduct additional user interviews to understand their preferences.


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Expert advice

During a product-market fit test, the three possible outcomes are

Nobody is interested,
One party is interested,
Everyone is interested.
When your product resonates with everyone, there is no debate – you proceed with confidence

On the contrary, when no one is interested, it is clear: you must stop there and move on.

However, in cases where it is in the middle, it is more delicate. This is where you need to conduct user interviews to find out what they liked and what they didn't.

Often, these perceptions are related to specific features within your MVP. Users might favor one feature while despising others.

This close relationship between MVP and product/market fit highlights your fundamental role in the evaluation process.

How to effectively test your MVP?
When talking about the MVP (Minimum Viable Product), it is essential to understand that it is not just about the product or service itself.

Testing an MVP encompasses both the product and the accompanying communication strategy.

Example

For example, let's say your MVP is a link building tool

If you target only SEO people with this tool, you're likely to get a more favorable response compared to trying to reach a broader audience with the same tool.

Three key components to test
When testing your MVP, focus on three main components:

Audience/Persona: Determine who you are targeting. It is crucial to clearly identify and target multiple audiences to understand which ones resonate most with each part of your offering.
Message: What are you telling your audience? What features are they most interested in?