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When the connection request is not accepted/denied:

Posted: Thu Jan 23, 2025 10:28 am
by Ehsanuls55
If the candidate does not accept your connection request, simply repeat the above process from step 4 with one additional step:

Find his personal email:
If you have it, move to the email channel with a couple of follow-ups
If you don't have it, this particular sequence stops for them. We'll talk about it later.
Expert advice

Leave “Is a contact” intact in the translation: You can see that there is an additional “Is a contact” step before email follow-ups to check if the person is already a LinkedIn connection or not.

As we mentioned earlier, LinkedIn is your main channel and you would prefer to have your interactions there.

And since recruiters already have many deactivated contacts, this is your chance to reactivate them!

For example, maybe when you reached out to candidates in a previous recruiting campaign, some of vp it email list them weren't looking at the time, so it might be worth reaching out to them now!

Step 3: If they haven't answered anywhere:

As you've seen throughout this process, there's one block in particular that we haven't really talked about: the Webhook .

It's basically a method to keep track of all the people who didn't interact with your messages. I won't go into the details of how it works (that's what the article is for) but basically:

Set up a separate audience in your ATS for people to reactivate
Generate an API key and use it in The Growth Machine
And finally, set up the webhook to return all non-responders to your separate audience.
This particular audience will then be reactivated through a second LGM identity (perhaps a manager or superior).
Once you've set this up correctly, your campaigns will work like a charm! It's a system that works extraordinarily well for those who don't necessarily respond or engage with messages.