How to create a good sales workflow to win business every time

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Welcome to the world of outreach and sales workflows, where effective communication can lead to lucrative opportunities and business growth. In this article, we'll walk you through the process of creating a sales workflow that will help you win business consistently.

Whether you're in SaaS or any other type of B2B business, let us guide you through what you can achieve with tips from our experience in creating numerous workflows.

What is a sales workflow?
A sales workflow allows you to systematically target people and organizations to generate leads and close deals.

It is interchangeable with the outreach workflow and, like its counterpart, is essential vp maintenance email list in B2B sales and outreach because it allows you to target the right people with the right message at the perfect time.

So let's start by clarifying what a sales workflow is not:

Quantity over quality
The more outreach messages you send, the greater your chances of success – this is simply not true. Focusing solely on quantity without considering quality can backfire. Outreach is a very personalized and specific project to embark on. Sending a generic message to hundreds of people will get you nowhere.
Automation over customization
Just because you automate communication doesn't mean it can't still be personalized. We're all for embracing automation to improve processes and productivity.
Disclaimer

However, relying solely on automation without incorporating personalized elements can lead to impersonal and generic prospecting. You need personalization to build a genuine connection with your prospects and get results. Yes, it’s completely doable.

The same approach for all
You will never be able to meet the needs of all your leads with the same standardized approach and messaging. Tailoring your messaging and overall approach to their specific pain points significantly improves your chances of success.
Immediate results
This is true for anything, but especially for outreach; you can’t expect immediate results. It’s possible to witness quick wins, like a lead responding to your first LinkedIn message . However, building relationships and closing deals takes time. A response from a prospect is just the first step—you haven’t made the sale yet.
Here is an example of a workflow with two different scenarios that we, at LaunchMappers, follow to help our clients succeed in their sales process:


We’ve leveraged this workflow before for several clients because it highlights how a sales workflow not only can, but needs to be part of your marketing strategy.

We strategically focus on Sales Qualified Leads (SQL) , gradually nurturing them (MQL) until we successfully close deals.