Use a branded email template
Posted: Sun Dec 22, 2024 9:13 am
All emails should look like they belong to your brand. A branded email template with your company logo, colors, and fonts keeps everything looking sharp and consistent. Our expert tips: use your brand colors and fonts consistently across all email templates test your template on different devices to see if it looks good everywhere keep your template simple to avoid overwhelming your readers Check this out: How to set up email templates in Gmail Create brand guidelines If you don't have guidelines describing what your email branding refers to, it's time to create them. They're there (or should be) to make sure aspects like logo placement to your tone stay on point.
Our expert tips: keep your guidelines easily accessible for everyone involved in creating emails include examples of approved and unapproved email designs in your guidelines Be mindful of email brand guidelines It's not enough to develop rules. You should also follow your email brand guidelines to keep everything professional. As a result, you build trust with your audience. Our indian phone number list expert tips: outline specific rules for how your logo and colors should be used in emails provide examples of tone and style for different types of emails (eg, promotional vs. transactional ) regularly train your team on the rules Include social media links Don't forget to add links to your social media at the bottom of your emails.
It's a simple way to drive engagement beyond the inbox and keep your audience connected with your brand. Our expert tips: place social media icons where they are easily visible, like in the email footer use icons that match your brand's color palette for a cohesive look periodically check that your links are active and correct Keep your contact details clear Always have your contact details easily visible. It not only makes it simple for your audience to reach you but also adds a layer of trust to your email branding strategy.
Our expert tips: include multiple contact options, like email, phone number, and physical address place your contact information in the spot in every email, such as the footer use simple language for your contact information to minimize confusion Focus on the subject line The subject line is the first thing your reader sees. Make it compelling to grab their attention. This small detail can make a big difference in your email campaigns. Our expert tips: keep your subject lines short, ideally under 50 characters, to avoid being cut off use action words or questions to pique interest and encourage opens A/B test different subject lines to see which resonates most with your audience Check this out:
How to create effective email subject lines Email campaign A/B testing: best practices Maintain consistent branding across all emails Whether it's a newsletter, a welcome email, or a sales pitch, every email you send has to look and feel like it came from the same place. Our expert tips: create a checklist of branding elements (logo, colors, fonts) save your branded email templates in your email marketing platform for easy access periodically audit your emails to check if they're following brand guidelines
Our expert tips: keep your guidelines easily accessible for everyone involved in creating emails include examples of approved and unapproved email designs in your guidelines Be mindful of email brand guidelines It's not enough to develop rules. You should also follow your email brand guidelines to keep everything professional. As a result, you build trust with your audience. Our indian phone number list expert tips: outline specific rules for how your logo and colors should be used in emails provide examples of tone and style for different types of emails (eg, promotional vs. transactional ) regularly train your team on the rules Include social media links Don't forget to add links to your social media at the bottom of your emails.
It's a simple way to drive engagement beyond the inbox and keep your audience connected with your brand. Our expert tips: place social media icons where they are easily visible, like in the email footer use icons that match your brand's color palette for a cohesive look periodically check that your links are active and correct Keep your contact details clear Always have your contact details easily visible. It not only makes it simple for your audience to reach you but also adds a layer of trust to your email branding strategy.
Our expert tips: include multiple contact options, like email, phone number, and physical address place your contact information in the spot in every email, such as the footer use simple language for your contact information to minimize confusion Focus on the subject line The subject line is the first thing your reader sees. Make it compelling to grab their attention. This small detail can make a big difference in your email campaigns. Our expert tips: keep your subject lines short, ideally under 50 characters, to avoid being cut off use action words or questions to pique interest and encourage opens A/B test different subject lines to see which resonates most with your audience Check this out:
How to create effective email subject lines Email campaign A/B testing: best practices Maintain consistent branding across all emails Whether it's a newsletter, a welcome email, or a sales pitch, every email you send has to look and feel like it came from the same place. Our expert tips: create a checklist of branding elements (logo, colors, fonts) save your branded email templates in your email marketing platform for easy access periodically audit your emails to check if they're following brand guidelines