Why search for companies on LinkedIn?
Posted: Sat Jan 25, 2025 3:33 am
Searching for companies on LinkedIn can be done for a variety of reasons: whether you're trying to apply for a job or outreach to leads, this is the way to go.
As a salesperson or growth marketer, searching for companies on LinkedIn has many advantages. In fact, it can help you:
Leading marketing strategies based on LinkedIn accounts
Conduct market research
Identify the profiles and personas of your ideal clients
Improve lead segmentation to increase your ROI;
etc
All of these actions serve the same purpose: improving your LinkedIn Lead Generation strategies .
But to achieve this goal, you need to be very precise when searching for companies on LinkedIn.
In the next part of this post, we will learn how to search for companies on LinkedIn .
How to search for companies on LinkedIn?
Searching for companies requires a methodology and some knowledge, but it is certainly interesting vp purchasing officer email lists if you are prospecting on LinkedIn.
Our best advice would be to choose LinkedIn Sales Navigator for this matter, as this tool is truly a game-changer for LinkedIn B2B Marketing prospecting.
But we know some of you aren't using it yet, so we're going to give you our step-by-step methods using the three search features LinkedIn currently offers.
LinkedIn Basic Search
Finding companies with LinkedIn's basic search is as easy as pie.
Just go to the navigation bar at the top of the screen, type in the name of the company you are looking for and it will show you some results.
This is the basic search field
This feature is only interesting for prospecting if you do not need precise data.
LinkedIn Advanced Search
LinkedIn Advanced Search is a much smarter feature to use, as it provides you with many more filters than the basic search.
To access LinkedIn advanced search, start by typing a query (a company name, for example) into the basic search field, as written above.
Enter your text in the field
Next, click on “all filters”.
Then click on All Filters
From here, set the “Filter Only” to “Companies,” and add as many filters as you need to narrow down your search.
Click “Show Results” and you’re good to go.
This feature will already give you good data compared to the basic search function.
As a salesperson or growth marketer, searching for companies on LinkedIn has many advantages. In fact, it can help you:
Leading marketing strategies based on LinkedIn accounts
Conduct market research
Identify the profiles and personas of your ideal clients
Improve lead segmentation to increase your ROI;
etc
All of these actions serve the same purpose: improving your LinkedIn Lead Generation strategies .
But to achieve this goal, you need to be very precise when searching for companies on LinkedIn.
In the next part of this post, we will learn how to search for companies on LinkedIn .
How to search for companies on LinkedIn?
Searching for companies requires a methodology and some knowledge, but it is certainly interesting vp purchasing officer email lists if you are prospecting on LinkedIn.
Our best advice would be to choose LinkedIn Sales Navigator for this matter, as this tool is truly a game-changer for LinkedIn B2B Marketing prospecting.
But we know some of you aren't using it yet, so we're going to give you our step-by-step methods using the three search features LinkedIn currently offers.
LinkedIn Basic Search
Finding companies with LinkedIn's basic search is as easy as pie.
Just go to the navigation bar at the top of the screen, type in the name of the company you are looking for and it will show you some results.
This is the basic search field
This feature is only interesting for prospecting if you do not need precise data.
LinkedIn Advanced Search
LinkedIn Advanced Search is a much smarter feature to use, as it provides you with many more filters than the basic search.
To access LinkedIn advanced search, start by typing a query (a company name, for example) into the basic search field, as written above.
Enter your text in the field
Next, click on “all filters”.
Then click on All Filters
From here, set the “Filter Only” to “Companies,” and add as many filters as you need to narrow down your search.
Click “Show Results” and you’re good to go.
This feature will already give you good data compared to the basic search function.