The Ultimate Guide to Gmail Automation

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Gmail automation is essential as it will allow you to schedule meetings, keep track of your emails, and much more.

Gmail is a well-known tool and can help you in your daily tasks as a marketer.

But when it comes to sending mass emails, things get tricky.

As a marketer, there are quite a few things you can automate to optimize the time you spend prospecting and achieve a higher volume of conversions.

What is Gmail automation? What are its benefits? And how to do it?

In this blog post, we will give you a list of tasks you can automate with Gmail to help you in your sales routine.

We'll highlight the key benefits of automation for Gmail. Finally, we'll provide you with a vp safety email list free step-by-step workflow to achieve the best Gmail optimization for marketers.

What is Gmail Automation?
Gmail automation includes a wide range of features, from email drafts to follow-up reminders and automated workflows.

Automation has become indispensable for salespeople and professionals in their B2B marketing strategies . It helps them save time and be more productive.

Here is the list of tasks that can be performed:

Classify incoming messages with labels
Automatically forward email messages and flag them with filters
Send pre-written responses with canned responses
Automatically delete promotional emails from your inbox
Feature of emails automatically deleted after a certain number of days
Email snoozing feature
Automate emails by scheduling them in advance.
We're going to take a look at all of these tasks you can automate with Gmail, explaining how to do them each time so you can make changes right after reading this article.

Gmail Automation: Labels
Labels help you categorize and organize incoming email messages in Gmail.

You can set up labels for specific contacts, so that when an email from that contact arrives in your inbox, it is automatically categorized.

With an overflowing inbox, it's crucial to be able to distinguish between urgent emails and those that can wait.

Doing this sorting manually takes up valuable time in your day, but Gmail offers a solution.

There is a drop-down menu in the search bar that allows you to sort by subject, sender, or date.

How to do it?
You can set up labels for more specific filter terms, so that Gmail automatically labels incoming messages related to that term.

This way, you can quickly see which urgent emails need your immediate attention without having to wade through irrelevant message chains.

Let's see how to do it step by step.

Click “Settings” and “See all settings”;

Go to the “Label” section;
Click “Create a new tag” or delete old ones.

If you use LaGrowthMachine for your Gmail automation, you can also manage your leads directly within our prospecting tool , without using tags.

It is much easier and more convenient for prospecting purposes.

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