How to ensure your lead data is of quality?

[Ehsanuls55]

The main challenge when managing lead data is ensuring it is accurate.

If you are getting 100 email addresses but 70 of them are not working, your lead list is 30. If you want to achieve a 5% conversion rate, then that drops to 1.6%.

To avoid wasting time and money, we recommend that you take into account the following recommendations:

Check the service's reputation: If you're serious about buying data, make sure the provider is reputable and users are satisfied with the service. You can check this by looking for reviews on Google or Capterra.
Take a trial run of the service: Some tools offer a free trial to test the tool and the features. This is the case with LaGrowthMachine.
Develop a homemade method: This is the most reliable source of data. The drawback is that it takes time to develop and perfect your own method.
Check the data you have purchased or collected: Once you have your final list of leads with their vp security email list attributes, you will need to check whether the data is actually accurate or not.
To test your data, the first method is to verify email addresses through verification tools like Hunter.io.

The second method is to test your data across campaigns by looking at specific KPIs and the results you get after the campaign ends.

Example


For example, you can test 2 lists of 100 lists from 2 different sources:

The A-list, which you bought;
The B list, which you have collected through a tool like LaGrowthMachine.
If you get 7 leads from list A and 32 from list B with the same sales process, you already know which of the two methods is more effective.


How to get the most out of your B2B leads data?
Next, we'll show you how to use data for lead generation and sales prospecting to achieve sustained growth for your business.

Step 1: Collect data with LinkedIn Sales Navigator
If you are a B2B marketer, you may already be using LinkedIn Sales Navigator . If not, we invite you to check out our post on LinkedIn Sales Navigator.


It is a very powerful tool from LinkedIn that allows you to collect data on a large scale.

The most interesting thing is that, thanks to LinkedIn filters, you can segment in a very precise way.

You can create a list of thousands of leads with various attributes, such as:

First name, last name;
Post;
Company size;
Geography;
Market Size;
And much more.
When you're done, you can import your list directly into LaGrowthMachine.