Design your own sales process

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A sales process is a set of sequential steps that allow you to transform a lead into a customer.


These are the 3 most common steps of a good sales process:

Lead Qualification : Check if the lead is relevant to your business.
Lead nurturing: Educate the lead about your product or service. This can be done through a blog post, e-book, video, or any content created by your marketing department that prepares your lead to purchase.
Closing the sale: This is the actual sale! You need to be very careful here so as not to lose all the work you have been doing.
Useful tip


At LaGrowthMachine we recommend our clients to remember that a lead is an individual and vp technical email lists therefore a good process must always be open to individualities.

This is an example of the path from lead to customer:

A) The lead visits the website

B) An ebook is downloaded

C) Read a blog article

D) You are contacted by a salesperson

E) Becomes a customer

F) The client changes his mind

E) The customer returns


Tip 3: Build the best sales team
Having the best sales team is just as important as having the best product in your industry.

To get more clients, you need to have good salespeople. To have good salespeople, you need to train them and give them the right tools for their job.

Here are 3 elements you should take care of to get more clients:

1) Training: Regardless of their knowledge and skills, you need to train your sales team. It is important that they know the product well, but also how to sell it. Their methods may be different from those of other companies.

2) Networking: As a huge plus, make sure you recruit people who already know people in your target market and can introduce you to them. It will save you time and money, and it will also give your lead more confidence to work with you.

3) Experience: It is important that the people you work with have some experience in sales. It is easier to scale than if you start from scratch.