And not only are there tips on offer in this blog, there are also studies, recipes, reports by doctors, etc.
This blog strikes the perfect balance between corporate communication, delivering relevant content to users, and achieving the brand's core goals.
American Express
American Express' OPEN Forum is the best resource for small business owners and is widely regarded as a great example of content marketing .
The website does a great job of promoting its best works, with separate sections for top stories. OPEN Forum’s search bar is particularly notable. It’s way up high, whereas many company blogs hide their search function within the drop-down navigation or at the bottom of the page. Some don’t even provide a search function, which is very frustrating for visitors who want to read about a specific topic. Fortunately, OPEN Forum puts its search function right at the top and asks the reader, “How can we help you?” On the other hand, OPEN Forum’s biggest strength is the fact that every part of the site compels users to take a specific action, which is part of its secret to success. Each article is topped off with icons for sharing on social media or via email, making it easy for readers to respond to each piece.
They also have several calls to action, some linked to other articles that may spark the reader's interest and others guiding visitors to join this forum.
Finally, the bottom of each article has an additional CTA that encourages readers to follow the author. Social media sharing icons are also repeated, so visitors don't have to go back to the top of the page if they want to promote the content.
And these little conveniences increase the likelihood that visitors will share an article or video.
Canva
Whether you're a designer by trade or a marketing professional looking to expand your knowledge, the Canva Design School blog is here to help you improve and offer some inspiration. Their blog isn't just about how you can get things done, it also provides tactics and new ideas to improve your marketing and social media strategy. Canva is empowering the world to design. And they pharmacies email list want you to subscribe too by offering a copy of their complete branding and design guide, for free!
Google wants to help you put your research and insight behind your thinking. With a Mashable-like layout and flow to their blog, you'll be sure to find useful content easily. One cool element they implemented into their blog is the ability to download an article. Don't have time to read an article right now? Or want to share it with team members? It's as easy as downloading a PDF version and sending it over.
Evernote
The era of post-it notes is coming to an end. With an increased focus on technology, apps are increasingly becoming the preferred method of note-taking for thousands of people.