This would be the number of closed sales

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This indicator can be obtained onsite in a simple way by measuring the number of contact form submissions. If we have contact data on the website such as a telephone number or an email address, it would be necessary to compose it offsite by adding the number of new leads that reach these channels from the website.

Another key indicator is the number of conversions. of the total number indonesia business email list of leads acquired through the web channel. This number tells us how effective we are in achieving our most fundamental objective: selling.

However, it is important to note that this indicator also tells us about the capacity of our sales team. If we want to evaluate the B2B SEO system itself, we must pay attention to the number of leads.




If we divide the number of leads by the total traffic and multiply it by 100, we get the lead conversion rate. The lead conversion rate tells us how well our website can persuade customers interested in buying our products or services to contact us.

Doing the same with the number of sales, we get the customer conversion rate. According to Ruler Analytics , the average conversion rate in B2B environments ranges between 0.4% and 0.8%.