How to do Marketing on LinkedIn correctly ?
Posted: Sat Jan 25, 2025 5:08 am
Now let’s see how to use this platform to achieve your marketing and sales goals.
Basically, if you want to start your marketing efforts on the LinkedIn platform, you will need to focus on several things:
1) Optimize your LinkedIn profile
2) Create your LinkedIn company page
3) Generate an advertising strategy
4) Connect with your network
5) Use LinkedIn Ads
6) Try LinkedIn Premium
You can choose to ignore some of these recommendations, but at LaGrowthMachine we advise you australia school email list to use all of these options simultaneously.
If you're a small business, don't worry: most of these recommendations can be implemented without any money, but they do take time.
If you are in the B2B industry, you must implement all of these strategies at once!
Let’s go through LinkedIn marketing strategies one by one, explaining their benefits and how we think they work best.
Get 3.5 times more leads!
Do you want to improve the efficiency of your sales department?
TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!
Step 1: Optimize your LinkedIn profile
It is the first thing you should do before anything else on the platform.
If your LinkedIn profile isn't up to par, you won't get the results you want.
Here is a list of some things you should do to optimize your profile:
Use a professional portrait on your profile : We find that the best profiles are those that appear smiling, professional and confident.
Use a professional LinkedIn banner: A nice banner is a good way to communicate something. For example, at LaGrowthMachine, we use branded banners on LinkedIn.
adrien profile
Write a headline that describes what you do: Use a clear, catchy phrase to make your profile clear.
Use keywords throughout your profile: Pay attention to keywords to appear in searches.
Update your contact information : In addition to explaining what you do, it shows that you are serious and keeps your profile up to date.
Add a call to action: A sentence to start a conversation, a link to your company, etc.
Use interactive media to make your profile more attractive: Videos, images, reports, … You can link to your profile any resource you want to make it more attractive! Here is a source if you want to know more about LinkedIn Rich Media .
Basically, if you want to start your marketing efforts on the LinkedIn platform, you will need to focus on several things:
1) Optimize your LinkedIn profile
2) Create your LinkedIn company page
3) Generate an advertising strategy
4) Connect with your network
5) Use LinkedIn Ads
6) Try LinkedIn Premium
You can choose to ignore some of these recommendations, but at LaGrowthMachine we advise you australia school email list to use all of these options simultaneously.
If you're a small business, don't worry: most of these recommendations can be implemented without any money, but they do take time.
If you are in the B2B industry, you must implement all of these strategies at once!
Let’s go through LinkedIn marketing strategies one by one, explaining their benefits and how we think they work best.
Get 3.5 times more leads!
Do you want to improve the efficiency of your sales department?
TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!
Step 1: Optimize your LinkedIn profile
It is the first thing you should do before anything else on the platform.
If your LinkedIn profile isn't up to par, you won't get the results you want.
Here is a list of some things you should do to optimize your profile:
Use a professional portrait on your profile : We find that the best profiles are those that appear smiling, professional and confident.
Use a professional LinkedIn banner: A nice banner is a good way to communicate something. For example, at LaGrowthMachine, we use branded banners on LinkedIn.
adrien profile
Write a headline that describes what you do: Use a clear, catchy phrase to make your profile clear.
Use keywords throughout your profile: Pay attention to keywords to appear in searches.
Update your contact information : In addition to explaining what you do, it shows that you are serious and keeps your profile up to date.
Add a call to action: A sentence to start a conversation, a link to your company, etc.
Use interactive media to make your profile more attractive: Videos, images, reports, … You can link to your profile any resource you want to make it more attractive! Here is a source if you want to know more about LinkedIn Rich Media .