Is there any difference between email marketing and CRM?

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You might think there is a big difference since one is focused on sales while the other is focused on marketing… but in reality, they are two sides of the same coin.

Both are tools that can be used to manage customer relationships and grow your business.

The main difference between the two is that email marketing focuses on sending mass emails, while CRM focuses on managing customer relationships.

However, both can (and should) be used together to form a complete sales strategy.

Useful tip

Make sure you choose a CRM that offers the possibility of integration with other tools. This way, you will business development directors email list be sure that it will work well with your email marketing software. The possibility of integrating your CRM should be a decisive factor in your choice.

TheGrowthMachine allows you to select leads in your CRM based on lead qualification triggers.

For example, if a lead responds, you can qualify them as a hot lead . The same if they click on a link in your email. And so on.

To take advantage of automatic grading, simply sync your CRM with LaGrowthMachine.


Email campaign management can allow you to generate leads that can then be added to your CRM.

Once leads are in your CRM, you can track their behavior and score them based on their likelihood to purchase.

Email marketing can be used to generate leads that can then be added to your CRM.

Once leads are in your CRM, you can track their behavior and score them based on their likelihood to purchase.

You can also use your CRM to set up email drip campaigns that automatically send targeted emails to your prospects.

Email marketing and CRM management systems are two essential tools for companies that want to increase their sales.

If you use them separately, you can do a really good job. But when you use them together, the result is truly greater than the sum of its parts.