But can such works
Posted: Sun Dec 22, 2024 9:30 am
be sold on the Russian market? That's the question. If we are talking about a brand with such a playful character, then why not. If we are talking about big business, then the answer is obvious. These are good solutions for a small pizzeria, an ambitious coffee shop, a bright youth brand.
2. Red monochrome The color palette is undergoing interesting changes. If earlier monochrome logos (in one color) were always black, black and blue. Well, or gray. Then in 2022 and 2023 we see that the color scheme has changed towards red. It attracts attention, youthful taiwan email list nthusiasm and aggressiveness inherent in ambitious startups. Some believe that this color brings luck.
You can find your own version of monochrome using our logo color scheme selection tool . Logo trends 2023 fashion logos red monochrome This trend shows us retro-style options. Two-dimensional flat drawings, primitive cartoon-style illustrations remind us of the past better times. Even big companies like Burger King have chosen a retro version of their logo.
3. Vintage and cultural images In 2023, an approach to broadcasting modern innovations through images associated with traditional cultural values is planned. In this selection of examples, we clearly see a retro trace in the logo design. At the same time, they look impressive and modern. After all, they emphasize minimalism, the decorative details are simplified to individual strokes and simple lines.
Pastel colors are combined with recognizable shapes. And they do not contain heraldry in its pure form, but only a hint of it. Retro Logo Trends 2023 Is this move applicable to Russian realities? You can try to play with the aesthetics of American retro brands for a burger joint or get inspired by the works of 19th century poster artists.
For example, Alphonse Mucha . It will be interesting and fresh. Logo trends 2023 retro rebranding Vintage fashion itself has gone and returned. But it is clear that in 2023 it is set to become dominant. If you look at the rebranding of many large companies, you get the feeling that they have launched a time machine in reverse.
And this is certainly a sign that this approach to logo design is already moving beyond small startups and independent companies. 4. Logo trends – geometric shapes This technique is hardly innovative. It has been used for a long time, and it has proven its effectiveness in technology-driven businesses. It is expected that in 2023, designers will act more freely and sophisticatedly.
Use uneven edges, move away from symmetry, break the rules. All this will make your work more unpredictable and intriguing. Logo Trends 2023 Geometry 5. Letters from geometric shapes Continuing the story about working with fonts and the fashion for geometry. Logo trends 2023 - the use of geometric objects to imitate letters in the text part of the logo.
Perfectly applicable in working with Russian companies. Such logos create a deeper additional meaning, optical illusions and metaphor when developing a logo. Geometric Letter Logo Trends As Vista designer Terry Bogard of 99designs explains, "manipulating fonts makes logos more recognizable." As I wrote above, the 2023 rebranding dictates a move away from complex brand names in favor of an easy-to-remember company name.
It is important for large businesses to increase brand recognition and increase their presence in the market. And the target audience, as luck would have it, has an extremely low threshold of receptivity. Logo Trends Rebranding 2023 If we look at examples of rebranding of top companies, we will see the trend in action. The same simple geometric figures that make up recognizable signs.
6. Symbolism and minimalism instead of realism As logos become more common in the digital environment, namely on smartphone screens, the trend towards simplification is gaining momentum. If adaptive logos for a website used to be something unusual, now they are commonplace. Logo trends 2023 rebranding simplification Detailed rendering in a logo is extremely inconvenient for use in a digital environment, and designers are looking for new ways of metaphorical representation, avoiding a large number of small details.
2. Red monochrome The color palette is undergoing interesting changes. If earlier monochrome logos (in one color) were always black, black and blue. Well, or gray. Then in 2022 and 2023 we see that the color scheme has changed towards red. It attracts attention, youthful taiwan email list nthusiasm and aggressiveness inherent in ambitious startups. Some believe that this color brings luck.
You can find your own version of monochrome using our logo color scheme selection tool . Logo trends 2023 fashion logos red monochrome This trend shows us retro-style options. Two-dimensional flat drawings, primitive cartoon-style illustrations remind us of the past better times. Even big companies like Burger King have chosen a retro version of their logo.
3. Vintage and cultural images In 2023, an approach to broadcasting modern innovations through images associated with traditional cultural values is planned. In this selection of examples, we clearly see a retro trace in the logo design. At the same time, they look impressive and modern. After all, they emphasize minimalism, the decorative details are simplified to individual strokes and simple lines.
Pastel colors are combined with recognizable shapes. And they do not contain heraldry in its pure form, but only a hint of it. Retro Logo Trends 2023 Is this move applicable to Russian realities? You can try to play with the aesthetics of American retro brands for a burger joint or get inspired by the works of 19th century poster artists.
For example, Alphonse Mucha . It will be interesting and fresh. Logo trends 2023 retro rebranding Vintage fashion itself has gone and returned. But it is clear that in 2023 it is set to become dominant. If you look at the rebranding of many large companies, you get the feeling that they have launched a time machine in reverse.
And this is certainly a sign that this approach to logo design is already moving beyond small startups and independent companies. 4. Logo trends – geometric shapes This technique is hardly innovative. It has been used for a long time, and it has proven its effectiveness in technology-driven businesses. It is expected that in 2023, designers will act more freely and sophisticatedly.
Use uneven edges, move away from symmetry, break the rules. All this will make your work more unpredictable and intriguing. Logo Trends 2023 Geometry 5. Letters from geometric shapes Continuing the story about working with fonts and the fashion for geometry. Logo trends 2023 - the use of geometric objects to imitate letters in the text part of the logo.
Perfectly applicable in working with Russian companies. Such logos create a deeper additional meaning, optical illusions and metaphor when developing a logo. Geometric Letter Logo Trends As Vista designer Terry Bogard of 99designs explains, "manipulating fonts makes logos more recognizable." As I wrote above, the 2023 rebranding dictates a move away from complex brand names in favor of an easy-to-remember company name.
It is important for large businesses to increase brand recognition and increase their presence in the market. And the target audience, as luck would have it, has an extremely low threshold of receptivity. Logo Trends Rebranding 2023 If we look at examples of rebranding of top companies, we will see the trend in action. The same simple geometric figures that make up recognizable signs.
6. Symbolism and minimalism instead of realism As logos become more common in the digital environment, namely on smartphone screens, the trend towards simplification is gaining momentum. If adaptive logos for a website used to be something unusual, now they are commonplace. Logo trends 2023 rebranding simplification Detailed rendering in a logo is extremely inconvenient for use in a digital environment, and designers are looking for new ways of metaphorical representation, avoiding a large number of small details.