When to use Inbound Marketing in B2B?

[Ehsanuls55]

When we aim to generate many IQLs per month, the methodology will be useful because it allows us to do this large volume.

Of course, we will have to have the ability to manage - whether by automation or in an artisanal way - the user discovery and consideration processes, taking into account that we will always be giving much more than we receive in the first few months: we will have many contacts that may or may not be targets, interacting with our business, requesting information, completing forms, requesting content.

This means that we will be generating content, optimizing communication processes, investing in automation platforms, email marketing, CRM... attracting customers through paid channels such as Google or Social Ads, etc.

It is a long-term methodology with medium-term results: we are not going to close sales in general manager email list two or three months, and that does not mean we should abandon the strategy or waste energy on creating useful and valuable content. In our experience, it is an investment with an excellent return, as long as it is done well and sustained over time!

If you are looking to focus on SQL leads, which are in a more advanced stage of consideration or decision, you should “go out” to find the clients who are not looking for you on Google. And for this, you have to use another methodology: Account Based Marketing, which we will see in another entry of this blog.
Therefore, in this context it is worth considering the need for an agile approach to sales, so that we can research, test, measure, analyse results and readjust in a continuous loop:

Agile Marketing

And the best way to achieve this is by working as a team with Marketing, in a dynamic that allows us to enrich the knowledge we have about customers and strengthen our value proposition in an unexpected context like the current one.

Perhaps we should all rethink what it is that makes us unique and useful, because our lives have changed a little in recent months.
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