The cost of implementing Inbound Demand Generation varies greatly and depends on the number of leads you need to “fatten” your funnel: a software company with a market of 10,000 to 100,000 companies will need a much larger volume than a niche company that sells to 100 or 500 companies. The cost will largely depend on the projected number of people you need to communicate with.
However, Inbound Marketing has a significant organic reach that you can take advantage of by using free tools such as a blog or social networks to deliver valuable content to a significant number of people and build a funnel without having to invest a penny in advertising.
So, where does the $$$ go when putting together an Inbound strategy? In the generation of content and in paying the agency that will distribute it, taking into account that a “push” to the dissemination of that content with a paid advertising campaign may be necessary. Last but not least, having an automation tool to manage those leads and cultivate them with content at each stage they are in, these tools usually have a monthly fee.
Putting all this together, the investment that a B2B company should make is around USD 1,000 per manufacturing directors email list month, for a minimum period of 6 months, to be able to carry out tests and obtain conclusive results on the performance of the strategy.
The B side of Inbound Demand Generation
Although there are many advantages of Inbound Marketing to generate demand, there are some cons that must be taken into account:
The quality of the leads generated: Many times, the leads that reach the funnel are not potential buyers, they are simply curious people who needed information on a topic for other purposes.
Human factor: In B2B, it is very difficult to replace the salesperson's expertise with an automated tool. A salesperson is able to ask the right questions to find the lead's pain points and determine if it is a concrete opportunity through face-to-face communication and body language. None of this is possible with an automation platform, which can only assist the sales process to a certain extent: at more decisive stages, the intervention of a salesperson is necessary.
Time: Inbound is not an action that shows immediate results. It requires preparation consisting of meetings with the agency and the actors involved to give them information about the business and the current state of their funnel. After this, the agency will need time to understand the business and put together a strategy proposal. Many times, CEOs of B2B businesses do not have that time to obtain the leads they need.
How much does an Inbound Demand Generation strategy cost?
-
- Posts: 866
- Joined: Mon Dec 23, 2024 3:33 am