Lessons for ECommerce in Driving Retention
Posted: Sun Dec 22, 2024 9:38 am
The ultimate goal of digitally registered customer russian phone number list s is to motivate them to become a part of their Starbucks Rewards program.
Customers are given regular incentives to progress through the funnel. In the example below, they email an offer of a free drink when they create aSR account. The exact offers sent are personalized to the types of products a digitally registered customer has bought in the past.
How do you create value to justify a continued relationship with your brand?
In Starbucks case, they use a combination of one time discounts and ongoing loyalty rewards to drive purchase frequency. They also focus on customer adoption of more premium offers.
Barilliance has a number of ways to help eCommerce stores replicate these tactics.
Create a 360 View of Customers to Develop Understanding of Customer Preferences
To make effective offers, you need to be able to track customers across devices and shopping sessions. Barilliance tracks more than what products each customer has purchased.
Product Affinity: Beyond products purchased, you want to track which category and product pages visitors interact with, as well as what on-site searches they make.
Frequency: Barilliance tracks site visits. You can segment based on first visit, last visit, or number of visits - giving you the capability to define your own segments of first time visitors, returning lapsed visitors, those who are in threat to churn, VIP customers, or whatever segment makes most sense to your business.
Demographic Data: Information such as location and device type are automatically recorded.
Brand Engagement: Lastly, you want to be able to track customer engagement overtime, including if they've responded to past offers, and if you need to trigger a follow-up.
Customers are given regular incentives to progress through the funnel. In the example below, they email an offer of a free drink when they create aSR account. The exact offers sent are personalized to the types of products a digitally registered customer has bought in the past.
How do you create value to justify a continued relationship with your brand?
In Starbucks case, they use a combination of one time discounts and ongoing loyalty rewards to drive purchase frequency. They also focus on customer adoption of more premium offers.
Barilliance has a number of ways to help eCommerce stores replicate these tactics.
Create a 360 View of Customers to Develop Understanding of Customer Preferences
To make effective offers, you need to be able to track customers across devices and shopping sessions. Barilliance tracks more than what products each customer has purchased.
Product Affinity: Beyond products purchased, you want to track which category and product pages visitors interact with, as well as what on-site searches they make.
Frequency: Barilliance tracks site visits. You can segment based on first visit, last visit, or number of visits - giving you the capability to define your own segments of first time visitors, returning lapsed visitors, those who are in threat to churn, VIP customers, or whatever segment makes most sense to your business.
Demographic Data: Information such as location and device type are automatically recorded.
Brand Engagement: Lastly, you want to be able to track customer engagement overtime, including if they've responded to past offers, and if you need to trigger a follow-up.