Doing SEO is cheaper and more efficient than just digital marketing
Posted: Sun Jan 26, 2025 4:16 am
Investing in SEO or SEM , the eternal question, right? As I just explained, doing SEO is affordable; there is an SEO plan for every budget . Using Google Ads and paid advertising and SEM (Search Engine Marketing) are good options, especially in the short term, but they do not leave you with long-term benefits, since the results stop as soon as you stop investing in these types of campaigns.
To be clear, if you compare the investment between SEO and SEM , you will notice that at the beginning, you will have to spend a little more on SEO than on SEM, and that is why many tip the balance towards SEM, but despite helping you get conversions quickly, these results are not maintained over time.
My recommendation is that you start investing in SEO and be patient to wait for its fruits, then they will not stop!
Then, decide if you want to invest a little more in SEM, either through a Google Ads advertising management training directors email lists company or by doing it yourself, as part of a strategy, to offer products, create promotions, interact on social networks or for specific purposes; this is where SEM is very effective.
But to stay in good standing with search engines and achieve long-lasting optimization, you need to focus on SEO first .
You can measure your website's SEO and its results
If you still believe that SEO is a series of codes or methods that an SEO expert applies to your website so that it is searchable by search engines, then it's time to open your mind!
SEO is not just that, it is measurable, it is almost tangible, as Google has created various analysis tools that seem like a kind of digital psychologists, because by scanning the website, these software programs give you data showing you if there are problems on your website, how your audience behaves and what content they read the most, which are your most visited pages and many other things that are essential to defining a strategy that allows you to improve , enhance or replace some aspects of your website.
Performance, indexing, traffic, bounce rate, etc., can be measured by using tools such as Google Analytics or Google Search Console , for example. What I am saying is that you can (and should) invest in SEO and keep a real track of how it positions and optimizes your website .
By measuring your website's SEO, you will have a better understanding of why SEO is so important and why I tell you that SEO will not be forgotten. I cannot imagine a website without SEO today! It would be like letting websites run wild in search engines. There would be no clear rules or limits to respect!
If you want to know a little more about measurable SEO, this post will help you: main metrics to measure the SEO of your website.
Why do SEO? You will gain trust and authority
One of the best moves that Google has been making in recent years is creating algorithms that are responsible for providing a better user experience (UX) , as this has forced website owners to get on the right track and leave behind the empty and useless content that abounded on the Internet.
For your website to be successful, you need an optimal user experience and perfect SEO.
SEO and UX are directly related ; with both, you gain the trust of users with your website and credibility, which makes you gain authority; therefore, you will get more sales, more leads, more conversions.
In short, all SEO techniques applied today aim to ensure that users are satisfied, find what they are looking for and feel confident enough to buy it, and want to return to the site.
When a website does not take care of details of its design, loading speed, ease of navigation, quality content, among others, the user will hardly want to spend time there. Doing SEO helps you take all these factors in the right direction and that is why SEO is important to maintain and protect the company's image.
To be clear, if you compare the investment between SEO and SEM , you will notice that at the beginning, you will have to spend a little more on SEO than on SEM, and that is why many tip the balance towards SEM, but despite helping you get conversions quickly, these results are not maintained over time.
My recommendation is that you start investing in SEO and be patient to wait for its fruits, then they will not stop!
Then, decide if you want to invest a little more in SEM, either through a Google Ads advertising management training directors email lists company or by doing it yourself, as part of a strategy, to offer products, create promotions, interact on social networks or for specific purposes; this is where SEM is very effective.
But to stay in good standing with search engines and achieve long-lasting optimization, you need to focus on SEO first .
You can measure your website's SEO and its results
If you still believe that SEO is a series of codes or methods that an SEO expert applies to your website so that it is searchable by search engines, then it's time to open your mind!
SEO is not just that, it is measurable, it is almost tangible, as Google has created various analysis tools that seem like a kind of digital psychologists, because by scanning the website, these software programs give you data showing you if there are problems on your website, how your audience behaves and what content they read the most, which are your most visited pages and many other things that are essential to defining a strategy that allows you to improve , enhance or replace some aspects of your website.
Performance, indexing, traffic, bounce rate, etc., can be measured by using tools such as Google Analytics or Google Search Console , for example. What I am saying is that you can (and should) invest in SEO and keep a real track of how it positions and optimizes your website .
By measuring your website's SEO, you will have a better understanding of why SEO is so important and why I tell you that SEO will not be forgotten. I cannot imagine a website without SEO today! It would be like letting websites run wild in search engines. There would be no clear rules or limits to respect!
If you want to know a little more about measurable SEO, this post will help you: main metrics to measure the SEO of your website.
Why do SEO? You will gain trust and authority
One of the best moves that Google has been making in recent years is creating algorithms that are responsible for providing a better user experience (UX) , as this has forced website owners to get on the right track and leave behind the empty and useless content that abounded on the Internet.
For your website to be successful, you need an optimal user experience and perfect SEO.
SEO and UX are directly related ; with both, you gain the trust of users with your website and credibility, which makes you gain authority; therefore, you will get more sales, more leads, more conversions.
In short, all SEO techniques applied today aim to ensure that users are satisfied, find what they are looking for and feel confident enough to buy it, and want to return to the site.
When a website does not take care of details of its design, loading speed, ease of navigation, quality content, among others, the user will hardly want to spend time there. Doing SEO helps you take all these factors in the right direction and that is why SEO is important to maintain and protect the company's image.