Spy on your competitors' websites
Posted: Sun Jan 26, 2025 5:10 am
You can look at what your competition is doing to determine your SEO target audiences. Here you don't have to worry about your real competition, but rather your SEO competition .
Identify which keywords bring the most users to your website and check which other websites rank high in the results pages. These are your SEO competitors.
Research what other keywords your competitors are targeting to understand who their target audience is. This can give you insight into segments you need to add to your own target audience and the best way to reach them.
Use the data offered by social networks
One of the best sources of information about your audience is social media. Having an active presence and strategy on social media will allow you to observe the behavior and interests of people who are interested in what you offer.
To get the most out of this, use social media analytics tools . On Facebook, you'll find detailed information about vp facility manager email list your followers on that network and on Instagram.
You can also use external tools. Apps like Hootsuite and other social media planners collect a variety of in-depth data that is difficult to obtain otherwise.
Identify the accounts, topics, and hashtags your followers follow to get a better idea of their interests.
Identify the most common questions
Identifying the questions your digital audience is asking about your industry and related topics is an important piece of understanding it, especially if you take into account that Google now displays the answers to their questions on the results page.
You can use tools like AnswerThePublic, Buzzsumo, and SEMrush to find common questions asked by users. The goal here is to get ahead of other questions that may be asked and answer them at the right time.
Mapping out the questions your target audience asks, as well as when and how they ask them, will help you identify what motivates your audience and how you can reach them. This way you can also identify important segments that you hadn't thought to include.
Identify which keywords bring the most users to your website and check which other websites rank high in the results pages. These are your SEO competitors.
Research what other keywords your competitors are targeting to understand who their target audience is. This can give you insight into segments you need to add to your own target audience and the best way to reach them.
Use the data offered by social networks
One of the best sources of information about your audience is social media. Having an active presence and strategy on social media will allow you to observe the behavior and interests of people who are interested in what you offer.
To get the most out of this, use social media analytics tools . On Facebook, you'll find detailed information about vp facility manager email list your followers on that network and on Instagram.
You can also use external tools. Apps like Hootsuite and other social media planners collect a variety of in-depth data that is difficult to obtain otherwise.
Identify the accounts, topics, and hashtags your followers follow to get a better idea of their interests.
Identify the most common questions
Identifying the questions your digital audience is asking about your industry and related topics is an important piece of understanding it, especially if you take into account that Google now displays the answers to their questions on the results page.
You can use tools like AnswerThePublic, Buzzsumo, and SEMrush to find common questions asked by users. The goal here is to get ahead of other questions that may be asked and answer them at the right time.
Mapping out the questions your target audience asks, as well as when and how they ask them, will help you identify what motivates your audience and how you can reach them. This way you can also identify important segments that you hadn't thought to include.