Facebook shares location functionality with Instagram, curious, right? Find out how!

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Hello, how are you? Another week full of news in the world of Social Media. And what has been talked about the most is Facebook and a series of stumbles that it has made and that cost it the loss of credibility. But as it usually happens, with each new problem comes a new idea.

The biggest shock was a new hack that exposed usa mobile number database more than 50 million profiles, followed by news of losses of money and trust, but the social interaction giant is not so easy to bring down. Despite all its problems, it continues to offer new features to keep up.

Face Ads
Lately, the race to generate revenue has focused on paid advertising. All platforms are trying to find economic outlets in this area, pushing the possibilities of spaces to place ads to the limit. But how can this be done without harming the user experience?

Stories Ads
This very popular format was created by Snapchat and quickly cloned by most platforms. Narrative and storytelling are two fundamental factors of communication and, ultimately, they are what cause user interest. To maintain a high volume of users, we need short, interesting, well-told and ephemeral stories.

Although Stories on Facebook is much less popular than on its subsidiary Instagram, the number of users of this modality is not insignificant: 150 million. But this has not been the only reaction from Facebook; to compensate for the losses it had to go a little further.

ebook marketing for instagram stories

The sense of opportunity
Therefore, in order to expand the offer of paid ads without losing quality in the experience, we must, first of all, have a very fine sense of what is appropriate. And for that, Facebook will use not only its Artificial Intelligence but also… your Instagram data.

In this way, what can be invasive is balanced by a sense of timeliness. Without a doubt, a very deep vision of both paid ads and Mobile Friendly, everything is now designed for virtual navigation in real movement. The only problem is not to run into things or trip over something because you are distracted.

Snapchat
Again, as seems to be customary, it is an idea that was cloned from Snapchat, which, by knowing your location, informs you if any of your friends are near you. Facebook immediately reformulated and implemented it, with the difference that, in addition to your friends, it shows you Ads from companies that are near your geolocation.

The owner of Instagram
Being the owner of Instagram gives you the possibility to duplicate your information, all done in a legal way of course. The problem is the following, the idea is that you don't even realize what is happening, by crossing all that data Facebook has detailed information to offer you an advertisement at the moment you are near it.

Of course, with all this crisis of confidence, if you notice that Facebook is using your Instagram data and you don't like the idea, you have the option of going into your Instagram settings and inhibiting the data exchange.

What do you think? Facebook never ceases to surprise us, so if you want to be an expert on the subject, download our e-book Marketing on Facebook and learn everything about the topic