People love bonuses. A study by the University of Minnesota found that shoppers preferred getting bonus items over discounts because it saves them the effort of calculating how much they will save. A study by someone somewhere also found that people like free stuff.
As we've discussed, the goal of a voucher is to give undecided customers the final push to buy. Before you decide on a suitable voucher, you need to understand your typical customer and what will provide value to them. Something isn't valuable just because it's free. It has to solve a problem, address a need, or satisfy a desire.
The best way to get an idea for a relevant bonus is to review qatar mobile number example customer's personality. Below is a visual representation of a customer's personality.
Source: Startupbros
Source: startup brothers
A customer persona is a representation of your customer. It includes things like their position, interests, goals, and pain points. You need to have a customer persona for your business. You then need to use that customer persona to identify the customer's wants and pain points related to the product or service you'll be promoting. You can then fill those gaps with an appropriate bonus.
Create bonds that meet the need
We covered the theory on how to create a customer persona and talked about the importance of creating relevant bonuses. So what does a good bonus look like?
Ideally, your bonus should have no playing costs. Examples of relevant bonuses that cost you nothing to offer to many people include:
E-books and white papers
Online Courses
Videos and video guides
White label software, plugins, WordPress themes , etc.
You really don't want to offer bonuses that cost you money. Try to avoid physical products. A free bracelet will cost you money to purchase, money to ship, and time. If you choose to offer a physical item, be sure to calculate your profit margins.