Why did the change from AIDMA to AISAS occur?
Posted: Sun Jan 26, 2025 7:01 am
It is widely used as a framework for understanding consumer purchasing behavior on the Internet. In this article, we will explain the overview of AISAS, how to use it specifically, and its advantages and disadvantages. Nile is currently offering the know-how it has gained through supporting over 2,000 companies in their web marketing efforts for free. If you would like to build your own unique web marketing method in addition to models such as AISAS, please take a look.
table of contents What is AISAS? AISAS's Five Specific Actions Specific ways to use AISAS Two benefits of using AISAS to advance your marketing initiatives Two disadvantages to using AISAS to implement chinese singapore b2c cell phone number data marketing strategies Is AISAS outdated? The next purchasing behavior model If you have any concerns about web marketing, please contact Nile. What is AISAS? AISAS As mentioned above, AISAS is a model that explains the consumer purchasing process. It is composed of five elements : Attention, Interest, Search, Action, and Share, and shows the series of steps a consumer takes to research information about a product or service on the internet, make a purchase, and share the results.
(The meaning of each element will be explained later. Click here for more information .) Differences between AIDMA and AISAS A similar term to AISAS is AIDMA . Both are models that explain the consumer purchasing process, but there are the following differences: Steps overview AIDMA Attention Interest Desire Memory Action It explains the process that a buyer goes through after receiving information from the seller and making a purchase. It was created in the 1920s.
table of contents What is AISAS? AISAS's Five Specific Actions Specific ways to use AISAS Two benefits of using AISAS to advance your marketing initiatives Two disadvantages to using AISAS to implement chinese singapore b2c cell phone number data marketing strategies Is AISAS outdated? The next purchasing behavior model If you have any concerns about web marketing, please contact Nile. What is AISAS? AISAS As mentioned above, AISAS is a model that explains the consumer purchasing process. It is composed of five elements : Attention, Interest, Search, Action, and Share, and shows the series of steps a consumer takes to research information about a product or service on the internet, make a purchase, and share the results.
(The meaning of each element will be explained later. Click here for more information .) Differences between AIDMA and AISAS A similar term to AISAS is AIDMA . Both are models that explain the consumer purchasing process, but there are the following differences: Steps overview AIDMA Attention Interest Desire Memory Action It explains the process that a buyer goes through after receiving information from the seller and making a purchase. It was created in the 1920s.