Hypotheses based on audience segments and targeting settings

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Appeal to the target audience. Indicate on the creative who your offer is relevant for. On one of the projects, the target audience for us were businessmen with a monthly turnover of 2 million rubles, so we addressed them directly in the text on the creative. Result: a decrease in the number of clicks and an increase in the cost of the application. But the percentage of qualification increased - we cut off non-target users.


Case: Performance Marketing for “Non-Boring Finance”: 5700+ Applications in 3 Months



Here I will note two stages of testing:

Testing specific settings: gender, age, geo- and socio-brazil telegram datademographic parameters, key queries, databases, etc.
Dividing the audience not only by decision makers , but also by the degree of awareness of users to your product/service. Here you determine at what stage the client is in relation to making a decision, and build a funnel for him. Since it is important to understand where the client is now, what to show him and what stage to transfer to in order to lead him to a purchase.