New Ebook: Managing Account Engagement/Pardot Campaigns in Salesforce

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Knowing how to create and manage campaigns between Account Engagement and Salesforce is a fundamental task that every marketing professional who uses these tools must know and put into practice. However, sometimes we may have some doubts regarding this topic. For example, do we know how to correctly create Salesforce and Account Engagement campaign hierarchies? Or do we adequately analyze the ROI of Account Engagement campaigns in Salesforce?




Well, if you still have doubts regarding this topic, at MarketiNet taiwan telegram we consider it vitally important that you know everything related to how and in what way campaigns are correctly managed between both platforms.



For this reason, in this free ebook you will discover, over the course of five chapters, basic aspects and good techniques to put this issue into practice . And although it is a complex subject, you will see how over these 45 pages you will learn to get more out of these tools and your own marketing and sales work.



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Below we indicate all the points that make up this extensive ebook :



Defining Campaign Types and Status in Salesforce for Account Engagement/Pardot.

How to properly create Salesforce and Account Engagement/Pardot campaign hierarchies.

The campaign influence model between Salesforce Sales and Account Engagement/Pardot.

Types of Account Engagement/Pardot attribution models in Salesforce Sales.

ROI analysis and analytics of our Account Engagement/Pardot campaigns in Salesforce.