Learn more about banner advertising

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It is worth paying attention to this channel, even if your target audience does not quite fit into the parameters described above. There are no axioms in Internet marketing, there are tests. The Russian Instagram audience is growing at a rate of 20% per year. At the end of 2015, Russia entered the top 5 in terms of the number of users on Instagram. The Russian audience of the service is more than 13 million users per month, of which 2.6 million are active users.

51_11.pngInstagram ads are posts in the feed of users who fall into your targeting. The ad contains a CTA button that the user can click to go to your website or application. Moreover, the CTA can be selected from what the system offers.

Types of Instagram Ads:

transitions from a post to a website;
video advertising up to 30 seconds long;
offer to install a mobile application;
carousel advertising (post with several photos).

You can set up ads through the Facebook advertising account and Ads API. All types of targeting and retargeting that are available in the Facebook advertising account are available. The cost of ads varies depending on the frequency of display and coverage.


3. Display advertising
Media advertising is banner formats, including video banners. afghanistan consumer email list The main mechanisms for displaying banners are:

retargeting (remarketing);
behavioral targeting;
socio-demographic targeting.





3.1. Postview in media advertising
To understand which banners and platforms work best, you need to know not only the general statistics on CTR, clicks and transitions. It is necessary to conduct PostView analysis and PostClick analysis. If a user saw a banner, this does not mean that he clicked on it. And if he clicked on it, this does not mean that he performed any useful actions on the site.