4. Use "Structured descriptions" and ad extensions: "Phone numbers", "Addresses", "Prices" to improve the effectiveness of your ads in Google AdWords in addition to quick links and clarifications.
Example of the "Prices" extension:
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Example of a structured description:
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5. Stick to the principle of 1 keyword = 1 ad for mid- and argentina consumer email list high-frequency ad campaigns should be built according to the principle. Low-frequency ads (when there are 1–30 impressions) should be grouped, and ads for them should be templated using grids.
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6. Create campaigns for related niches, for example: service, leasing, components.
7. Limit the budget for ineffective keywords, sites, and channels.
8. Work with the Yandex advertising network and the contextual media network. But filter the sites so that you don’t get junk traffic.
9. Launch new tools. This mainly concerns AdWords: Gmail advertising, call-to-action ads.
10. Monitor your keyword quality score. This is an assessment of how relevant your ad and site are to the keywords.
11. Use dynamic remarketing for unfinished actions, abandoned carts. It allows you to reach out to users you have already contacted on your site. Case study on retargeting for the automotive industry.