Why do you need media advertising?
Posted: Sun Jan 26, 2025 8:52 am
Stages of work
1. Evaluation of the effectiveness of media advertising in comparison with contextual advertising and media advertising launched in parallel on other platforms and in other advertising systems.
2. Creating a series of banners with different visual creatives to conduct testing and select the most effective option (previously one banner was used).
3. Implementation of the function of substituting telephone numbers on the website, depending on the channel and banner.
4. Evaluation of the effectiveness of the work carried out to armenia consumer email list set up the advertising campaign and analyze the behavior of people who saw the banner but did not click on it.
Setting up deep analytics with the connection of a post-view conversion measurement system.
5. Call reception assessment.
Initially, the client did not specify this task in the list of works, but we convinced him of the necessity of this work to conduct a high-quality analysis of the effectiveness of the advertising campaign.
Note: almost no one in Russia uses the post-view conversion measurement system - at least, we have not seen a single case.
294-3.png
Comparing media advertising with other channels immediately gives an understanding of its role in the media mix - creating a flow of new visitors and increasing audience reach.
This problem often cannot be solved with contextual advertising alone.
1. Evaluation of the effectiveness of media advertising in comparison with contextual advertising and media advertising launched in parallel on other platforms and in other advertising systems.
2. Creating a series of banners with different visual creatives to conduct testing and select the most effective option (previously one banner was used).
3. Implementation of the function of substituting telephone numbers on the website, depending on the channel and banner.
4. Evaluation of the effectiveness of the work carried out to armenia consumer email list set up the advertising campaign and analyze the behavior of people who saw the banner but did not click on it.
Setting up deep analytics with the connection of a post-view conversion measurement system.
5. Call reception assessment.
Initially, the client did not specify this task in the list of works, but we convinced him of the necessity of this work to conduct a high-quality analysis of the effectiveness of the advertising campaign.
Note: almost no one in Russia uses the post-view conversion measurement system - at least, we have not seen a single case.
294-3.png
Comparing media advertising with other channels immediately gives an understanding of its role in the media mix - creating a flow of new visitors and increasing audience reach.
This problem often cannot be solved with contextual advertising alone.