Example of personalized messages
Posted: Sun Jan 26, 2025 9:02 am
In addition, personalized content plays an important role in our loyalty and audience engagement. Let's start with the fact that before completing a purchase, we can offer the user recommendations from our stylists. We also know which products they viewed on the site, which they added to their favorites, and which promotions and discounts may interest them. We can combine these mechanics in one e-mail or in different emails.
Example. Shafa case
Example of Shafa
Shafa had about 30 such triggers, and now the main ones are price drop reminders and recommendations based on user subscriptions. We also added products that match the size and color of the user's selected products, as well as products from the same brands that are a high priority for that user.
We used personalized messages across channels, including Viber, push notifications, australia rcs data and emails. In each email, we tried to create personalized content based on each user’s experience. I like to compare our emails to snowflakes, because you won’t find two emails that are the same, because we create them based on the specific actions and interests of each customer.
Result
Results
After implementing personalized product recommendations, customer retention costs decreased, the number of triggers per person decreased, and, more importantly, the number of orders increased. After six months of using these recommendations, the number of orders also increased.
Example. Shafa case
Example of Shafa
Shafa had about 30 such triggers, and now the main ones are price drop reminders and recommendations based on user subscriptions. We also added products that match the size and color of the user's selected products, as well as products from the same brands that are a high priority for that user.
We used personalized messages across channels, including Viber, push notifications, australia rcs data and emails. In each email, we tried to create personalized content based on each user’s experience. I like to compare our emails to snowflakes, because you won’t find two emails that are the same, because we create them based on the specific actions and interests of each customer.
Result
Results
After implementing personalized product recommendations, customer retention costs decreased, the number of triggers per person decreased, and, more importantly, the number of orders increased. After six months of using these recommendations, the number of orders also increased.