Market segmentation: how to reach the customer?

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Especially in the B2B market, reaching real potential customers is not an easy task. However, to optimize resources and increase the performance of our strategies, market segmentation is the starting point to approach those truly interested in our products and/or services.

Now, how do we carry out this segmentation? To do so, we must consider:

Market definition
Who are we targeting with our offer? Correct market segmentation rcs data pakistan by defining the characteristics of our target customer, such as income level, number of employees, sector in which they operate and location, among others.

Market segmentation
The above provides us with the basis for any effective prospecting strategy. Then, it will be necessary to generate a database of potential clients that respond to variables such as needs, value proposition, knowledge of solutions, etc.

To do this, we must ask potential clients the most appropriate questions, depending on our industry or the size of the initial universe, among other variables. With this, we can focus commercial strategies on those who represent true prospects, reducing costs by up to 25% and increasing results by 50% .

Contact strategies
After the above, we must consider what is the most appropriate way to contact real potential clients according to the information we have about them.

Here, it is key to have information about the decision makers, since it is with them that we will be interacting. This is especially true considering that 72% of buyers expect B2B companies to personalize the communication they establish with their prospects .

In this sense, the questions for potential clients that we have asked in the previous stage will give us insight into, among other things, the channels through which to establish effective communication (email, calls, messages, etc.), what are the needs that we must address and how we will present the value generators.

How to reach the customer?
Once the database of potential clients has been created and the particular characteristics of each one have been identified, it is necessary to define the prospecting stages according to each case.

This process is key when it comes to knowing how to reach the customer effectively. To do this, we must identify the stage of the sales funnel in which each prospect is located :