This increases your CPM and ultimately reduces your return on ad spend.

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As a result, your ad gets fewer clicks, which lowers its relevance score. It's a losing battle: you're paying more for worse results.

That's why it's important to track your campaigns' key metrics and constantly make adjustments. Add more creatives, experiment with texts, use different placements, try different goals. Set a rule that will turn off ads when the frequency reaches 3 units.

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One area to pay special attention to is audience rotation. Try bahamas consumer email list bahamas consumer email list breaking up the audiences you use into smaller segments. Then change the audience segment for each ad group after a few days, before people get tired of seeing your ads.



Putting it all together
Avoiding these mistakes will help you use Facebook Ads to your advantage, or that of your client. By avoiding these pitfalls, you’ll learn how to engage with users and lower your cost per action. Be sure to set goals, analyze performance weekly, and apply meaningful best-practice insights to other campaigns.