The final cost of placement is influenced by
Posted: Sun Jan 26, 2025 9:20 am
When displaying ads, visitor behavior and search queries are taken into account. The banner is shown to users who entered the specified words or phrases in the search. Also, advertising is configured for those who have already visited sites and/or performed target actions.
Price formation
In both networks, the price is formed according to the auction principle.
Yandex entry prices: minimum click — 0.3 rubles, minimum cost of placing an ad — 300 rubles. In Google, the cost of a click is 0.1 rubles, campaign — 400 rubles.
competition in the segment;
seasonal demand;
ad display period;
ad display area;
popularity and formation of demand;
quality of the advertising space;
position and placement strategy;
relevance to context and quality of the ad;
landing page relevance;
competitors' display strategies;
display regions.
The main parameter that influences the cost per click and the bahrain consumer email list ad position is the ad CTR over the last 28 days.
Payment models used in both networks:
pay per impression;
pay per click;
pay per conversion;
payment for interactions with the ad.
Price formation
In both networks, the price is formed according to the auction principle.
Yandex entry prices: minimum click — 0.3 rubles, minimum cost of placing an ad — 300 rubles. In Google, the cost of a click is 0.1 rubles, campaign — 400 rubles.
competition in the segment;
seasonal demand;
ad display period;
ad display area;
popularity and formation of demand;
quality of the advertising space;
position and placement strategy;
relevance to context and quality of the ad;
landing page relevance;
competitors' display strategies;
display regions.
The main parameter that influences the cost per click and the bahrain consumer email list ad position is the ad CTR over the last 28 days.
Payment models used in both networks:
pay per impression;
pay per click;
pay per conversion;
payment for interactions with the ad.