Relevant keyword research for crypto businesses
It all starts with a thorough keyword analysis. This part gives you an understanding email list australia of what your target viewers are trying to find on search engines. If you own an NFT trading platform, you should deliberately integrate specific words like “NFT marketplace,” “NFT trading,” and “NFT exchange” into your website so that they show up at the top of the search engine results page (SERP). For information, OpenSea, Crypto.com, and Binance rank on the first SERP for the keywords mentioned above. This was achieved thanks to keyword research and optimization.
Also check out: Cryptocurrency SEO | 6 Strategies – Watch Video
Here are some key elements to think about.
1. Role of keywords
Search terms or keywords are necessary for SEO success. Without keywords, search engines would not be as effective as they are now. Using search terms is a great way to discover more about a topic. By using the right search phrase, Google can generate the most accurate answers. As a result, including the right keywords on a website is essential for higher rankings in SERPs. The example of the NFT marketplace demonstrates this concept.
The three types of keywords to consider for effective ranking are: primary/focus keywords (think “crypto SEO” or “blockchain SEO”), secondary keywords (like “SEO for crypto” or “SEO on blockchain”), and long-tail keywords. Final (or additional) keywords like “What is cryptocurrency SEO?” These should be included throughout your website, but keep in mind that they go beyond just having those keywords. It’s important to satisfy your target audience’s query to really ensure that you rank successfully.
2. Importance of search intent
The goal of search engines is to fulfill the user’s goal or search intent. Google provides results relevant to the keyword or search query. For example, typing “buy NFT” displays marketplaces where you can buy, trade, and create NFTs, while “What is NFT” displays blogs and news articles explaining the concept. The purpose of the queries is different – to satisfy a purchase intent or to gain knowledge. Accordingly, it is imperative to understand the user’s search or intent and create website content relevant to it. Doing this will likely put your website on the first page of search engine rankings. This is one of the most crucial parts of keyword research as well as SEO in general.
It is essential to provide your target audience with all the information related to specific keywords so that they can interact with your business. Therefore, it is a good idea to take a look at some tools that can help with keyword research.
3. Keyword research tools
Keyword Research Tools
Using these resources can greatly reduce the amount of work you need to do for keyword research and can help you find the right terms. Additionally, you can learn about ways you can customize your website to represent your target terms.
To do this, let's look at some of the top-notch keyword research tools .
✓ Moz Keyword Explorer
This search engine optimization platform allows users to analyze keywords in terms of their search frequency, select and create keyword lists, analyze question keywords, and much more. It ranks high among keyword research tools and offers data on a total of 500 million keywords.
✓ SEMRush
It is a very sophisticated tool that provides detailed information about your SERP (search engine results page) such as reviews, images, featured snippets, etc. You may not use this knowledge when you start out, but it will be very beneficial in the long run. Small details like these contribute to rankings, and SEMRush can help refine the factors surrounding your keywords.
✓ Wincher
Keyword analysis is a practical approach to improve your site’s performance on different search engine platforms. Also, to help increase your superiority in the virtual world, you need to consider another fundamental element of cryptocurrency SEO, which is the optimization of your website. Let’s dive into it right away.