If you or your team appear in the video, the trust factor increases significantly .
Best practices for your videos
videos on landing pages
Autoplay or click to play? Usability guidelines advise against autoplay as it is an interruptive technique that annoys people and makes them click the “ back ” or “ mute ” button . But it can also increase conversions. You need to decide and measure the impact it has on conversion and on your brand impressions.
Add a call to action (CTA) to your video. This can be visible all the time, indonesia whatsapp mobile number or shown at strategic times throughout the video. Or even featured at the end.
Test short and long versions to see what your customers need. Some products may need detailed research, while others may be better suited to a 30-second “ sales ” style.
Use directional cues within your video to point your visitors to the conversion goal of your landing page. This can be a physical action (a person pointing) or a verbal instruction.
If you're doing a product demo, record the screencast first and then overlay the audio later. This gives you more opportunities to make it look professional.
Using an external microphone is a good idea too.
Content repurposing – Add your video to YouTube and optimize it for SEO. A video is more likely to appear on Google’s homepage than a text article.
How to use videos on landing pages to increase conversion rates?
Video is entertaining, visual, and sometimes underutilized by brands to convert leads . However, videos on landing pages can increase your conversion rate by 80% , according to EyeWideDigital. You need to think of a creative edge that helps enhance the shopping experience. Not sure how to develop the best video for your strategy? Here are some of the best ways to do it:
1.- Include a lead capture form in the first part of your videovideos on landing pages
A lead capture form is an easy way to collect leads for your promotions. Using a form in your video is a proven way to attract viewers to convert them into customers. Inserting a lead capture form in the first 10%-20% of your video will provide you with more leads that can be converted into actual sales.
You might be thinking right now that doing this is impossible. And yet, you’re wrong. Wistia offers a feature called Turnstile that allows you to embed a lead capture form anywhere in your video . You can also set it to completely lock your video content or make it optional and have viewers submit their emails.
Wistia recently published a study that found that videos with forms have a 38% to 43% increase in conversion rates. So give your viewers a powerful introduction to leave them wanting more before asking for their emails and you’ll see your user lists grow.