Media advertising in small companies: to be or not to be?
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Media advertising in small companies: to be or not to be?
Completo Editorial
Completo Editorial
December 31, 2012
Content
1. Find an audience with a need
2. Attract attention
3. Generate interest
4. Encourage the visitor to take action
Often, media advertising is viewed only as a branding or PR tool for large companies.
Few people think that this tool can be successfully used for sales in small and medium businesses; it’s only a question of choosing the right strategy and implementing a media campaign at a professional level.
Let's analyze the use of such advertising to stimulate sales using the example of a media campaign that was conducted belgium consumer email list for a small construction organization.
to actively develop a new direction - construction of country houses. A separate website was developed specifically for country construction, after which an advertising campaign was launched that included contextual advertising and search engine promotion. And if its first part soon bore fruit, then the company did not expect quick results from search marketing and therefore decided to resort to media advertising.