This is what a click heatmap looks like

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Site heat map



This way, you can test which elements on each specific type of page work, where users click more often, whether your hyperlink works or not, and whether they click on the "read more" or "also" block.

Perhaps the pages are not working and perhaps search bots are not even crawling them. Accordingly, experts are sure that this block works. But in reality, the situation may be different: neither users nor search bots use this block and, accordingly, there will be not much benefit from this redirect.

Immersion in the development of information resources
The next block that I also want to draw your attention to is an immersion in france rcs data the development of information resources . In the screenshot you can see an example of how we do this.

Immersion in the development of information resources

We download data from Google Analytics from the information section. If we are engaged in blogging, we download a report on page traffic and see: how many users read each article. And in terms of months we understand: what top publications we have, whether this top remains for months, whether there is information seasonality. And we also understand how much traffic our article attracts from organics and how much traffic and conversions it attracts when users interact within the site, when it does not come from a search result, but when people find a block, find an article and click from a category or from the main page.