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In Ukraine during the war: opportunities and prospects

To summarize
The only thing I would like to point out here is that in brand social communications it is very clear when the external does not reflect the internal. When everything unfolds chaotically, there is no clear line between internal and external communication. A high level of trust arises precisely when these types of communication interact with each other.

So, you can engage with your customers and employees in a very proactive manner, but if your store doesn’t respond to an alarm, or your office employee can’t leave the premises in the event of an alarm, then it’s likely germany rcs data that this engagement won’t be perceived as genuine. If it’s not reflected in all aspects of your communications, even in how each employee communicates about your brand. If you spend money to emphasize your social responsibility and then an employee posts on social media that they were fired for taking shelter during an alarm, then all of that effort could be for naught.

I would emphasize the importance of starting with internal communications and translating them to external ones. This will allow you to achieve a synergistic effect and emphasize the sincerity of your brand.