If you are a small or medium-sized business owner, you are always on the front lines. In large companies, we do not hesitate to go to the front lines to test hypotheses. Regular visits to stores and direct work with customers are an important stage of hypothesis testing. When everyone involved in the business process meets customers in person, this is the most effective way to test a hypothesis.
If you think your salesperson, cashier, or phone customer service colleague should greece rcs data contribute their ideas, the best way to test this is to go out into the store, tell a few customers about the proposed ideas, observe their reactions, and consider the hypothesis proven.
Formation of messages (slogans)
After conducting research, formulating hypotheses, and identifying options for problems and their solutions, it's time to move on to creating messages for our business.
Formation of messages (slogans)
I believe that in modern business there are no companies without a key message, but there is one basic rule - it should be clear, defined for you, indicating what exactly you do, who you do it for and how exactly you satisfy the needs of the customer. I believe that the main message should be sustainable over time.
Office in the COMFY store
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