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This raises the question of whether it is convenient to analyze advertising:

Posted: Sun Jan 26, 2025 10:01 am
by sumaiyakhatun26
User engagement

You can view each report in more detail.

Additionally, the traffic source overview contains information about advertising campaigns if your GA4 account is linked to the Google Ads advertising account. in the Google Ads account itself or in Google Analytics 4. It should be noted that GA4 by default provides a wider range of indicators for analysis, including conversions, cost per conversion, number of events, total revenue, and return on advertising costs.

Additionally, there are Sessions and Engagement Sessions metrics that look at user activity on your site. Some visitors may just drop by without interacting with your content, while others initiate interactions during sessions. It’s important to note that engagement sessions last longer than 10 seconds and contain conversion events or have at least two pageviews.

This overview also provides a breakdown of users and new users, allowing you to hong kong rcs data see how much new traffic you are attracting and how many users are returning. There is a map with a link to the real-time report, a map with grouping of new users by channel grouping parameter.

Total user value

“Total Value” reflects the LTV (lifetime value of a customer) over a 120-day period. If a customer returns and actively purchases during this period, the graph will be smooth. Otherwise, if your store is characterized by one-time purchases, the graph may have a sharp, rapid nature, indicating the need to work on attracting customers and ensuring their repeat visits.