This allows you to establish a closer connection with customers and offer t

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We recommend that you first pay attention to what products or services are most popular among your customers, what factors influence their preferences, etc.

You can then categorize your customers into different groups based on common characteristics. For example, by geographic location, industry or market segment, create different filters:


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By combining this with the previously conducted segmentation by activity level, you will get the result in the form of a certain pool of segments. Next, you need to:

determine the priority of working with them;
personalize communications and track their effectiveness.

Case:
Increasing sales by 36% with the help of CRM, telephony and analytics
And here we smoothly move on to the third step.

Step 3: Create personalized communications
hem individual solutions that correspond brazil consumer email list to the needs, preferences of the target audience and their activity level identified in step 2.

At this stage, CRM will help:

remind the client about yourself and/or send him, for example, a personalized letter with an offer of relevant additional goods or services (depending on the level of the client’s activity and the previously established scheme of work with him);
scale up positive experiences, but taking into account the characteristics of each audience segment;
improve customer experience by giving customers the opportunity to get additional help and support on how to use the purchased product, asking for their feedback (opinion on the experience of using the product) and correctly processing it. This will allow you to establish a trusting relationship with customers and demonstrate your care and competence.
In addition, such segmentation (in your case, hypersegmentation may even be necessary, which involves dividing clients into very narrow segments and concentrating efforts on working with their preferences) will help determine the most priority target audience for attraction and adjust the promotion strategy, as well as find completely non-obvious growth points.


Useful material:
Personalized Marketing: Increasing LTV and Average Check with Automation
And here we should not forget that CRM allows all such communications to be automated, saving specialists time and resources for solving strategic tasks.