Some topics may require less formal expertise, and regular people who write product reviews or share tips on forums can be considered experts in their fields. Google highly values life experience, and if a content writer has relevant experience, they will not be penalized for lacking formal education or professional training.
A 2017 patent, titled " Obtaining Authoritative Search Results ," states that Google can identify low-quality sites by the presence of a large number of ads and superficial content.
Assessors evaluate a page based on two main groups of parameters: quality and india rcs data responsiveness to user needs, which are reflected in the query intent .
Google Page Ranking Criteria
To understand what parameters and elements are taken into account when evaluating a page, it is first necessary to determine its purpose - for example, whether it is a news page, a product card, or something else. Depending on the type of page, assessors choose criteria for its evaluation, and for pages in the YMYL category, stricter standards are applied.
Google Page Ranking Criteria
Page evaluation: quality and relevance to user needs
It is important to note that the type of page does not determine its quality – different types of pages can be of high quality or not, and they are evaluated differently. For example, for entertainment video content, loading speed may be important, while for an article about paying taxes, the reliability and relevance of the information may be important.
Content quality and relevance to the request
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