What metrics to track
Posted: Sun Jan 26, 2025 10:52 am
Chatbots can be used as an alternative to email. One way to increase efficiency is to have partners subscribe to our chatbot, where we will send only the hottest offers. We can also use a closed tg channel and connect a chatbot to send information about new collections and promotions before they appear in the online store.
For certain niches, chatbots can replace a mobile app. Through them, customers receive all the latest information about the customer's order. Not all users check their email daily for letters from stores, and a chatbot wins in this regard. This is especially true if orders are stored at pick-up points for a limited amount of time.
One of the benefits that automation provides is the ability to track the efficiency of business processes. Here are some indicators that need to be tracked for e-commerce projects:
Conversion is the percentage of colombia consumer email list website visitors who make a purchase. It is important to track conversion across different product categories and website pages to see which ones are most effective.
Average check — the average order amount on the site. Tracking will help identify trends in customer behavior, as well as determine which products or categories are most profitable.
For certain niches, chatbots can replace a mobile app. Through them, customers receive all the latest information about the customer's order. Not all users check their email daily for letters from stores, and a chatbot wins in this regard. This is especially true if orders are stored at pick-up points for a limited amount of time.
One of the benefits that automation provides is the ability to track the efficiency of business processes. Here are some indicators that need to be tracked for e-commerce projects:
Conversion is the percentage of colombia consumer email list website visitors who make a purchase. It is important to track conversion across different product categories and website pages to see which ones are most effective.
Average check — the average order amount on the site. Tracking will help identify trends in customer behavior, as well as determine which products or categories are most profitable.